Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of product."

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Number of items at this level: 45.

A

Albatati, A.M. (2016) Study of the consumer behaviour using mobile commerce for online shopping for youth market (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

C

Carlson, J. and Muthaly, S. and Rosenberger, P.J. (2002) GOAL!: An exploratory study of the information content in the Australian National Soccer League websites. In: Proceedings of the Australian New Zealand Marketing Academy Conference, 3-5 December 2002, Melbourne, Australia.

D

Duysebaeva, D. (2016) A study of factors influencing consumer buying decision of designer clothing among international students in Malaysia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

D’Souza, C. and Muthaly, S. and Taghian, M. (2009) An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism. In: ANZMAC Conference, 30 November - 2 December 2009, Melbourne, Australia.

E

Edwards, R. (2000) Production teams: a new management philosophy or another experiment? Labour & Industry, 10 (3). pp. 1-15.

Edwards, R. and Abraham, A. and Petrovic-Lazarevic, S. (2005) Computational intelligence to model the export behavior of multinational corporation subsidiaries in Malaysia. Journal of the American Society for Information Science and Technology, 56 (11). pp. 1177-1186. ISSN 1532-2882

Edwards, R. and Ahmad, A. and Moss, S. (2001) Export roles of MNC subsidiaries: implications for subsidiaries in Malaysia. Journal of Asian Business, 17 (2). pp. 1-13. ISSN 1068-0055

Edwards, R. and Gut, A.M. and Mavondo, F. (2007) Buyer animosity in business to business markets: Evidence from the French nuclear tests. Industrial Marketing Management, 36 (4). pp. 483-492.

Edwards, R. and Howell, A. (1998) Multinational corporation strategy: implications for research and development. R & D Enterprise: Asia Pacific, 1 (5-6). pp. 3-8.

F

Foong, Y. C. (2016) A study on perceived benefit, perceived website quality and perceived risk towards online purchasing intention in Malaysia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

Freeman, S. and Edwards, R. and Schroder, B. (2006) How smaller born-global firms use networks and alliances to overcome constraints to rapid internationalization. Journal of International Marketing, 14 (3). pp. 33-63.

H

Ha, H.Y. and Janda, S. and Muthaly, S. (2010) Development of brand equity: evaluation of four alternative models. The Service Industries Journal, 30 (6). pp. 911-928. ISSN 0264-2069

Ha, H.Y. and Janda, S. and Muthaly, S. (2010) A new understanding of satisfaction model in e‐re‐purchase situation. European Journal of Marketing, 44 (7/8). pp. 997-1016. ISSN 0309-0566

Ha, H.Y. and John, J. and Janda, S. and Muthaly, S. (2011) The effects of advertising spending on brand loyalty in services. European Journal of Marketing, 45 (4). 673 -691. ISSN 0309-0566

Ha, H.Y. and Mavodo, F. and Muthaly, S. (2009) Consumer typology and online travel websites: Heterogeneity between Taiwanese and Korean young adults repurchasing behavior. Korean Journal of Marketing, 11 (2). pp. 121-148. ISSN 1598-7868

Ha, H.Y. and Muthaly, S. Alternative retailer-partner relationships: The role of satisfaction. International Journal of Business Excellence, 1 (1/2). pp. 32-54. ISSN 1756-0047

Ha, H.Y. and Muthaly, S. (2008) The effects of advertising spending on satisfaction: A comparison study of bank and supermarket industries. Journal of Current Issues & Research in Advertising, 30 (2). pp. 87-97. ISSN 1064-1734

Ha, H.Y. and Muthaly, S. and Akamavi, R. (2010) Alternative explanations of online repurchasing behavioral intentions: a comparison study of Korean and UK young customers. European Journal of Marketing, 44 (6). pp. 874-904. ISSN 0309-0566

Hussain, I.A. and Ishak, N.A. and Daud, N. and Yunus, N. (2015) Impact of organizational image in determining the level of engagement among commercial banks’ employees. In: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer, Singapore, pp. 117-126. ISBN 9789812874252

J

Jack, R. and As-Saber, S. and Edwards, R. (2006) Service embeddedness and its impact on the value chain and firm internationalisation: In search of a framework. International Journal of Value Chain Management, 1 (1). pp. 33-43. ISSN 1741-5365

K

Kennedy, R. and Muthaly, S. and Ali, Y. (1998) An exploratory study of the impact of volatile Australian socio-political environment on its education export markets. In: Proceedings of Australian and New Zealand Marketing Academy Conference, 29 Nov - 3 Dec 1998, Dunedin, New Zealand.

Krishen, A. and Trembath, L. and Muthaly, S. (2013) If we build it they will come: understanding social network affinity. In: Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, California, p. 576. ISBN 9783319109503; 9783319109510

L

Lai, Y. S (2016) An explanatory study on celebrity endorsement, product features, colour preferences on luxury watch consumption among undergraduates and working adults in Malaysia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

M

Meyer, D. and Muthaly, S. (2008) New Measures and a New Model for Television Network Loyalty (MOTNL). Marketing Bulletin, 19 (1). pp. 1-19.

Mohamad Hatta, F. N. (2016) SME’s export barriers in food and beverages sector towards government export assistance awareness in Perak, Malaysia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

Mohammadian, A. (2016) Study of total quality management, market competition and employee motivation towards organizational performance among multi-national companies in Malaysia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

Muthaly, S. (2004) ASEAN country of strategic for Australian business platform into the region. In: 15th Biennial Asia Studies Association of Australia (ASAA) Conference, 29 June - 2 July 2004, Canberra, Australia.

Muthaly, S. and Gunasekaran, A. (1996) The essentials of a successful export strategy for Vietnamese small and medium enterprises. Entrepreneurship, Innovation and Change, 5 (4). pp. 295-306. ISSN 1059-0137

Muthaly, S. and Ha, H.Y. (2009) Four alternative models of online purchase behaviour in the Asia-Pacific region: a lesson of gender difference from South Korea. Asia Pacific Journal of Marketing and Logistics, 21 (2). 267 -279. ISSN 1355-5855

Muthaly, S. and Ha, H.Y. and Lo, W.T. (2007) The effects of antecedents of customer satisfaction on loyalty : a case of the Hong Kong mobile phone industry. In: roceedings of '3Rs reputation, responsibility and relevance: the role of marketing in the future', the 2007 Australian and New Zealand Marketing Academy Conference (ANZMAC 2007),, 03-05 December 2007, Dunedin, New Zealand.

Muthaly, S. and Ha, H.Y. and Yeo, J.P. and Kim, N.Y. (2009) Effects on direct-to-consumer advertising of prescription drugs in Singapore: the moderating role of low credibility. International Area Studies Review, 12 (2). pp. 215-229.

Muthaly, S. and Lobo, A.C. and Song, J.J.Y. (2013) Marketing of postgraduate education in Taiwan: issues for foreign universities. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 118-130. ISSN 1355-5855

Muthaly, S. and Prabhakar, V. and Rugimbana, R. and Voola, R. and Wong, H. (2001) Individual perceptions of marketing charities: an Australian empirical study. In: Proceedings of the Australian New Zealand Marketing Academy Conference, 3-5 December 2002, Melbourne, Australia.

Muthaly, S. and Ratnatunga, J. (2002) Modelling the forces of inter-country competitive relations using the case of Australia-Malaysia business sensitivities. Journal of Asia-Pacific Business, 4 (2).

Muthaly, S. and Ratnatunga, J. and Rugimbana, R. (2002) An electic paradigm for inter country relationships: A case study of Australia-Malaysia sensitivities. Journal of Doing Business Across Borders, 1 (1). pp. 35-45. ISSN 1446-7933

Muthaly, S. and Ratnatunga, J. and Schroder, W. (1999) Venturing overseas: strategic approaches adopted by foreign food companies in Malaysia. British Food Journal, 101 (2). 108 -131. ISSN 0007-070X;

Muthaly, S. and Wee, L. and Kek, Y.C. (2001) An empirical research on Singaporean polytechnic students' rationale in selecting Australian universities in the new millennium. In: 1st Doing Business Across Borders Conference (DBAB 2001), 22-23 Nov 2001, Newscastle, Australia.

P

Perenyi, A. and Selvarajah, C. and Muthaly, S. (2011) Investigating the firm life-cycle theory on Australian SMEs in the ICT sector. Journal of Asia Entrepreneurship and Sustainability, 7 (2). pp. 13-51.

Perenyi, A. and Selvarajah, C. and Muthaly, S. (2012) An exploratory comparative study of the firm life-cycle of small and medium sized organizations in Australia and Hungary. In: Proceedings of the 5th Biennial Conference of the Academy of World Business, Marketing and Management Development, 16-19 July 2012, Budapest, Hungary.

Pettarani, L. Z. (2016) An explanatory study of implementation of e-procurement system among the hospital in Makassar, Indonesia (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

Q

Quaz, A. and Rugimbana, R. and Muthaly, S. and Keating, B. (2003) Corporate social action patterns in contrasting market settings. Australasian Marketing Journal (AMJ), 11 (1). pp. 28-44.

R

Ratnatunga, J. and Muthaly, S. (2000) Lessons from the Atlanta Olympics: marketing and organisational considerations for Sydney 2000. International Journal of Sports Marketing and Sponsorship, 2 (3). pp. 60-78.

S

Samadi, B. and Loan, K.T.M. and Chan, B. (2015) Exploring customer purchasing intention over online store. International Journal of Business and Social Research, 5 (5). pp. 15-23. ISSN 2164-2540

Sinnappan, S. and Williams, M.A. and Muthaly, S. (2000) Intelligent agent based architecture for internet marketing. In: Proceedings of the Pacific Rim International Conference Workshops on Artificial Intelligence (PRICAI 2000), 28 August-01 September 2000, Melbourne, Victoria, Australia.

W

Wijaya, J. (2016) Determinant factors of e-commerce implementation in Indonesian SMEs environments (Undergraduate FYP). Other thesis, Asia Pacific University of Technology and Innovation.

This list was generated on Sat Sep 23 06:52:15 2017 MYT.