Preliminary study on young employees’ wish list towards employment attractiveness in banks

Hussain, I.A. and Yunus, N. and Ishak, N.A. and Daud, N. (2013) Preliminary study on young employees’ wish list towards employment attractiveness in banks. In: Proceeding of the International Conference on Social Science Research, 4-5 June 2013, Penang, Malaysia.

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Abstract

The banking industry is an important industry because it determines the economic growth of a country. Because of its’ importance, banks are governed with highly regulated acts which makes it less attractive in terms of employment attractiveness among the younger generation. With the steady increase in the population of young generation into the workforce, it is imperative to conduct research on the factors that can stimulate their attraction to work in banks. A study to explore factors desired by young bank employees for steady employment and retain them is still dearth. Sampling for the study comprised of 50 young employees from commercial banks in Klang Valley and survey questionnaires were used to gather primary data collection. Analysis from the study offer implicit understanding of the issue and affords fertile directions and suggests actions to be implemented by the human resource managers and the management team in Malaysian banks.

Item Type: Conference or Workshop Item (Paper)
Additional Information: The first author is affiliated to Asia Pacific University of Technology & Innovation, Bukit Jalil, Kuala Lumpur.
Uncontrolled Keywords: Generation Y, Employment Attraction, Banking Industry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD58.7 Organizational behavior, change and effectiveness. Corporate culture
H Social Sciences > HF Commerce > HF5717 Business communication
Depositing User: Ms. Rachel Lim
Date Deposited: 31 May 2016 01:30
Last Modified: 31 May 2016 01:30
URI: https://eprints.apiit.edu.my/id/eprint/825

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